Okay, so by now, you’ve probably heard something along the lines of “good for the planet is good for business”. The conversation is getting louder, and sound-bytes are popping up from researchers, management experts, activists, NGO’s, and even private companies. If you’re still feeling a bit vague about how exactly businesses benefit, you’re certainly not alone…
What exactly IS the business case?
And is there reliable evidence that quantifies the value of integrating sustainability?
The answer, overwhelmingly, is yes. In the lead up to launching Theiah, we reviewed hundreds of pages of research, case studies, and data points. We’ve summarised the business case into this handy diagram, and over the coming weeks, we’ll be sharing evidence and case studies for each section.